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2019 Home Staging Statistics

BUYERS’ AGENT PERSPECTIVE:

  • 40% of buyers’ agents cited that home staging had an effect on most buyers’ views of the home.
  • 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home
  • Staging the living room was found to be most important for buyers (47%), followed by staging the master bedroom (42%) and staging the kitchen (35%).
  • ¼ of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that are not staged.

SELLERS’ AGENT PERSPECTIVE:

  • 28% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale.
  • The most common rooms that were staged included the living room (93%), kitchen (84%), master bedroom (78 %), and the dining room (72%).
  • The median dollar value spent on home staging was $400.
  • When staging a home, 22% of sellers’ agents reported an increase of one to 5% of the dollar value offered by buyers, in comparison to similar homes. 17% of respondents stated that staging a home increased the dollar value of the home between 6% and 10%.
  • 28% of sellers’ agents stated that there were slight decreases in the time on the market when the home is staged.
  • The most common home improvement items agents recommended to sellers were decluttering the home (95%), entire home cleaning (89%), removing pets during showings (83%), and carpet cleaning (78%).

Source: National Association of REALTORS® Research Group 2019 Profile of Home Staging

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