BUYERS’ AGENT PERSPECTIVE:
- 40% of buyers’ agents cited that home staging had an effect on most buyers’ views of the home.
- 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home
- Staging the living room was found to be most important for buyers (47%), followed by staging the master bedroom (42%) and staging the kitchen (35%).
- ¼ of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that are not staged.
SELLERS’ AGENT PERSPECTIVE:
- 28% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale.
- The most common rooms that were staged included the living room (93%), kitchen (84%), master bedroom (78 %), and the dining room (72%).
- The median dollar value spent on home staging was $400.
- When staging a home, 22% of sellers’ agents reported an increase of one to 5% of the dollar value offered by buyers, in comparison to similar homes. 17% of respondents stated that staging a home increased the dollar value of the home between 6% and 10%.
- 28% of sellers’ agents stated that there were slight decreases in the time on the market when the home is staged.
- The most common home improvement items agents recommended to sellers were decluttering the home (95%), entire home cleaning (89%), removing pets during showings (83%), and carpet cleaning (78%).
Source: National Association of REALTORS® Research Group 2019 Profile of Home Staging
